Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. When it comes to SEO, there's you, the search engine, and the searcher.

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

How SEO used in digital marketing

It's the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Increased web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and ranking.

What is the role of SEO in digital marketing

Increased web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and rankings. 

SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.

Without SEO, your website would struggle to get the traffic your business needs to survive. With customers unable to find the website, sales won’t be made, and the platform will be going to waste. Of course, though, it’s more significant than this, with a range of different benefits coming from putting your time and money into improving your SEO. 

Benefits of SEO

               

1. SEO targets quality traffic. One of the biggest advantage  of SEO is that it's an inbound marketing strategy.
2. You don't need to pay for ads in SEO.
3. Reporting and analysis.

4. SEO Promotes Better Cost Management.

5. SEO Ensures Mobile-Friendliness of Your Website.

6. You can move ahead of the competition.

What Are SEO Keywords?

SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimize for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.        

              

In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page all the images, video, copy, etc.  down to simple words and phrases, those are your primary keywords.

We use the word ‘keyword’ all the time; this does not mean it consists of only one word. A lot of times it consist of multiple words. So when talking about keywords, a lot of times we mean a phrase instead of just one word.

The source for SEO keywords that searchers type into Google are the people themselves. Fortunately, Google keeps track of what people are searching for and maintains an extensive database of such keyword phrases.

SEO content is online content designed to rank in search engines (like Google). Also, content written for SEO is typically optimize around a specific keyword. And when it comes to search engine optimization, make no mistake: Content is KEY.

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

Quality of traffic-You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.

Quantity of traffic-Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results-Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

Types of SEO

           

1. White-Hat SEO:  Refers to all the optimization techniques which abides by Google’s Search Engine Guidelines.

2. Black-Hat SEO:This is the exact opposite of white-hat SEO in that it finds and takes advantage of any loopholes or weaknesses in Google’s search algorithm to rank better on its SERPs.

3. Grey-Hat SEO:It is often used by SEO agencies due to pressure to see quick results from a client and fall in between white and black hat SEO in terms of approach.

4. Negative SEO: This is done with the intention of making your competitor’s search rankings suffer so that you yourself can take their place or benefit from it.

5. On-Page SEO: All the measures you take to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO.

6. Technical SEO: It is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use.

7. Off-Page SEO: This refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs.